Wine Botany Ambassadors […]

The Wine Botany Manifesto

We believe in more knowledge. There’s a lot of misinformation out there that both oversimplifies and overcomplicates wine. We believe that everyone can enjoy wine­—but it’s worth spending the time to learn about its complexities and how it’s made in order to gain a richer appreciation.

We are advocates for better wine drinking. When you take the step to learn more about wine, you open yourself up to more and better options. You can pinpoint your personal tastes, and choose higher-quality products that are better for your health and the environment.

We care for the planet and the people. The best wines come from a strong partnership between nature and people: a prosperous terroir + knowledgeable winemakers who respect the natural growing process. This is why we promote wines that care for the earth and its inhabitants.

We embrace a holistic approach to wine. We want to examine all aspects of wine—from grape cultivation and the winemaking process to environmental impact and the body’s reaction—and study how the different factors are interconnected and affect each other.

We strive for a better quality of life. Ultimately, we do what we do in order to improve our day-to-day lives. We want to share how truly good wine—as well as related topics of food, culture, and travel—can enrich our lives in small and big ways.